Here is the media attention (which Rooney never able to get out of):
http://www.goal.com/en/Articolo.aspx?ContenutoId=156144
http://news.bbc.co.uk/sport2/hi/football/eng_prem/6072862.stm
http://www.sportinglife.com/football/premiership/news/
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Why is he so special? For me simply because he always kick any ball with passion and heart. He has no physical advantages with big build (for an athelete..) and average heights. But be sure that he will run and kick until the final whistle blown. His upperbody balance and skilled control put him as one of the strongest striker I ever know. Complete striker, I may say...he can score, he can create opportunity for his teammates and good defense. But sometimes his aggression don't always in his favor. Like any youngsters, he has quite bad-temper, so red card is quite familiar with him. Or maybe he has Roy Keane or Eric Cantona as his role models, I don't know. One more thing, his style of defense remind me to Gennaro Gatusso, who I admire in defensive football.
More about Rooney in YouTube.com:
Compilation of Wayne Rooney (before WC 2006)
Rooney Tribute World Cup 2006
Viva Rooney, Viva Man U, Viva AC Milan ( haha paan sih..?)